Influencer Marketing Specialist

2 days ago


Mumbai, Maharashtra, India beBeeInfluencer Full time ₹ 2,50,000 - ₹ 3,50,000
Job Title: Influencer Marketing Specialist

About the Role:

The primary objective of this role is to forge and maintain strong relationships with influencers, ensuring seamless campaign execution and exceptional brand exposure.

Main Responsibilities:

  • Influencer Identification and Outreach: Source and onboard social media personalities who align with the brand's values and target audience demographics.
  • Campaign Development: Collaborate closely with marketing teams to design captivating influencer campaigns, clearly defining objectives and performance metrics.
  • Relationship Management: Build and sustain long-term connections with influential individuals; oversee communication channels, contracts, and content timelines.
  • Performance Tracking: Monitor and analyze influencer campaign results, reporting on key metrics, return on investment (ROI), and insights for continuous improvement.
  • Trend Analysis: Stay up-to-date with industry trends, platform updates, and emerging influencers to ensure campaign relevance and freshness.

Requirements:

  • Bachelor's degree in Marketing or a related field.
  • Proven experience in influencer marketing or social media management.
  • Strong knowledge of digital marketing and popular social media platforms.
  • Exceptional communication, negotiation, and organizational skills.


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