Digital Marketing Strategist: Meta Campaigns

4 days ago


Davangere, Karnataka, India beBeePerformance Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

As a seasoned Performance Marketer, you will lead our Meta Ads strategy and execution, driving growth for our organization.

The Opportunity

Our team seeks an expert who can develop and implement paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.

Key Responsibilities
  • Develop and execute end-to-end campaign strategies: creation, audience targeting, ad copywriting, and budget management.
  • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.
Performance Analysis & Optimization
  • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Continuously refine targeting, bidding strategies, and creative assets.
  • Conduct A/B testing on ad creatives, formats, and audiences to improve performance.
Creative Strategy & Optimization
  • Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
  • Optimize creative assets for engagement, conversions, and campaign performance.
Reporting & Communication
  • Generate and present campaign reports with actionable insights.
  • Align with stakeholders on objectives, updates, and strategies.
Meta Ads Best Practices & Compliance
  • Ensure all campaigns adhere to Meta's advertising policies.
  • Stay updated with Meta Ads innovations and features for improved performance.
Continuous Learning & Improvement
  • Stay ahead of social media advertising trends and Meta platform updates.
  • Experiment with new formats and features to maximize opportunities.


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