Digital Marketing Strategist

1 day ago

Kollam, Kerala, India beBeePerformance Full time ₹ 10,00,000 - ₹ 15,00,000
Role Summary:

 

  • Job Title: Performance Marketing Executive

 

Key Responsibilities:
  1. Develop and Execute Performance Marketing Strategies: Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
  2. Multi-Channel Campaign Management: Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms, including Meta (Facebook & Instagram).
  3. Data & Performance Analytics: Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  4. Budget & ROI Management: Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.
  5. Campaign Optimization & Experimentation: Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  6. Innovation & Channel Exploration: Stay updated with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance.

 

Requirements:
  • 1–3 years of experience in performance marketing / digital marketing, preferably at a digital marketing or creative agency (MANDATORY), has worked with multiple industries, specifically D2C brands.
  • Hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), and SEO, Google Analytics and has worked on e-commerce platforms like Shopify, WooCommerce.
  • Expertise in data analytics and reporting tools, such as Google Analytics and data visualisation tools.
  • Excellent communication and collaboration skills.
  • A/B testing and conversion rate optimisation experience.

 

Additional Responsibilities:
  • Develop and maintain strong relationships with clients and internal stakeholders.
  • Stay up-to-date with industry trends and best practices in performance marketing.
  • Collaborate with cross-functional teams to ensure integrated campaign execution.

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