
Visual Brand Strategist
5 days ago
The role entails setting the visual tone for brands, overseeing campaign communications and content plans to completion. Collaboration with brand strategy, creative copy, and brand associate teams is essential to develop innovative content that increases brand awareness.
- Main Responsibilities:
- Interpret creative briefs, understand brand objectives, and design requirements from concept to execution.
- Apply design thinking to solve brand challenges and lead the design vision across digital, social, and design mediums.
- Prepare concept mood boards for brand reviews, photoshoots, and campaign ideas.
- Design cross-channel creative expressions, including digital, print, motion, and design.
- The creative deliverables include brand identity design, digital communication design, website design, packaging design, and campaign communication design.
- Participate in brainstorming sessions to share new design perspectives and ideas.
- Maintain compliance with brand guidelines and design standards, while staying up-to-date on industry trends and best practices.
Qualifications and Requirements:
- Bachelor's degree or equivalent in visual communications.
- Familiarity with Adobe Creative Suite - Photoshop, InDesign, Illustrator, After effects & Premiere Pro.
- A strong breadth of style and design capability to deliver designs for brands.
- A genuine interest in pop culture and advertising/marketing.
Experience:
Up to 2 years' experience in digital design and advertising.
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