Product Marketing Strategist

2 weeks ago


Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000
Job Description

We are seeking a dynamic professional to drive brand visibility and market expansion across multiple therapies. The role involves developing and implementing marketing strategies, identifying new opportunities, and supporting business growth.

Key Responsibilities:
  • Develop effective marketing strategies to maximize brand visibility and market share.
  • Scan competitor landscape to identify opportunities for new product launches and line extensions.
  • Design and manage the marketing mix, positioning, and product differentiation strategies.
  • Prepare visual aids, promotional inputs, and campaign material in line with brand requirements.
  • Conduct training sessions for the field force to ensure effective strategy implementation.
  • Monitor and analyze market trends, growth opportunities, and competitor activities.
  • Manage brand life cycle and ensure strong evolution indices for profitability.
  • Plan and execute customer segmentation & CRM activities for key customer development.
  • Coordinate with production & supply chain teams to ensure product availability.
  • Evaluate effectiveness of marketing strategies through feedback, ROI analysis, and field visits.
  • Handle product queries, complaints, and customer communication in collaboration with cross-functional teams.
Required Skills and Qualifications
  • Strong knowledge of pharma marketing & brand management.
  • Analytical mindset with ability to identify opportunities and make data-driven decisions.
  • Excellent communication, training, and negotiation skills.
  • Experience in portfolio expansion, brand positioning, and promotional strategy development.
  • Ability to work collaboratively across departments and build strong customer relationships.


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