
Lead Marketing Strategist
14 hours ago
Job Title
Lead Marketing Strategist - Healthcare Innovation
About the Role:
The ideal candidate will develop and execute comprehensive marketing strategies to drive project success and growth in the healthcare industry.
Key Responsibilities:
- Prepare and deploy a robust marketing mix aligned with business objectives, focusing on market expansion and customer segmentation.
- Identify and engage with key opinion leaders, promote differentiated value propositions, and ensure strong field force alignment.
- Lead and mentor a team of Therapy Heads (GPMs) and Product Managers, monitoring performance against business goals.
- Drive marketing strategy implementation through the field force, train the team on promotional themes, and monitor effectiveness.
- Analyze market trends, forecast sales, and monitor brand evolution indices to inform strategic decisions.
- Implement innovative marketing strategies to enhance product portfolios and maximize return on investment.
Required Skills & Qualifications:
- Strong analytical and strategic thinking abilities, with experience in developing and executing marketing strategies.
- Excellent leadership and team management skills, with a proven track record of driving business growth.
- Exceptional communication and interpersonal skills, with the ability to engage with cross-functional teams and stakeholders.
Benefits:
As a Lead Marketing Strategist, you will have the opportunity to work on challenging projects, develop your skills and expertise, and make a meaningful impact on the organization's success.
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