Data-Driven Decision Making Strategist

3 days ago

Mangalore, Karnataka, India beBeeConsumerInsights Full time ₹ 1,60,00,000 - ₹ 2,20,00,000

Business Strategy Insights Manager Role Overview:

This position is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

The successful candidate will lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.

Key Responsibilities:

  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Cross-Functional Collaboration:
  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • Experience:
  • At least 12 years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Technical & Analytical Skills:
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

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