Executive Director of Digital Growth

2 days ago

Kolkata, West Bengal, India beBeePerformance Full time ₹ 20,00,000 - ₹ 40,00,000

Senior Executive - Performance Marketing

Job Description:

We are seeking an experienced Senior Executive to drive high-impact paid marketing campaigns and optimize customer acquisition strategies for a D2C brand. The ideal candidate has a proven track record of handling large-scale ad budgets, executing ROI-driven performance marketing strategies, and scaling revenue growth across multiple digital platforms.

Key Responsibilities include:

  • Paid Media Strategy & Execution:
    • Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels) for sales and conversion campaigns.
    • Continuously monitor and optimize campaigns to improve Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Lifetime Value (LTV).
  • Budgeting & Performance Tracking:
    • Manage and allocate a monthly ad budget efficiently across platforms to maximize returns.
    • Monitor key metrics and provide weekly and monthly performance reports.
  • Data Analysis & Optimization:
    • Leverage Google Analytics, Meta Business Manager, and other tracking tools to analyze customer behavior and campaign performance.
    • Implement A/B testing strategies for ad creative, landing pages, and audience targeting.
  • Creative & Ad Optimization:
    • Work closely with the creative team to develop high-performing ad copies, videos, and landing pages.
    • Test different creative, messaging, and ad formats to improve engagement and conversion rates.

Required Qualifications & Skills:

Education & Experience:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in Performance Marketing, preferably in a D2C or E-commerce environment.

Key Skills:

  • Expertise in Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising.
  • Strong analytical skills with proficiency in Google Analytics.
  • Hands-on experience with Excel, Google Sheets.
  • Experience in performance-driven creative testing and conversion rate optimization (CRO).

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