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Dailyhunt - Manager - Performance Marketing

4 weeks ago

Bengaluru, Karnataka, India Verse Innovation Full time

Job Title: Manager - Performance Marketing

About the Role:

We are seeking a highly skilled Performance Marketing Manager to join our team at Verse Innovation. As a Performance Marketing Manager, you will be responsible for developing and implementing performance marketing strategies across various channels, including Google and social media.

Key Responsibilities:

  • Develop, implement, and manage performance marketing strategies across various channels.
  • Monitor and optimize marketing budgets to ensure efficient spending and achieve predefined KPIs.
  • Analyse campaign performance and user behavior data to identify opportunities for improvement and implement data-driven optimizations.
  • Collaborate with creative teams to design engaging ad creatives that resonate with the target audience.
  • Collaborate with cross-functional teams to ensure the success of marketing initiatives.

Requirements:

  • Minimum of 2 years of experience in performance marketing.
  • Bachelor's/Master's Degree in marketing, business, or a related field.
  • Proven experience in managing and optimizing paid advertising campaigns for web and app.
  • Proficiency in using marketing analytics tools, such as Google Analytics and advertising platforms.
  • Strong analytical and problem-solving skills.
  • Excellent communication and project management skills.

What We Offer:

Verse Innovation offers a dynamic and fast-paced work environment, with opportunities for growth and development. We are committed to providing our employees with the tools and resources they need to succeed.