Marketing Performance Manager | Bangalore

1 month ago

Bengaluru, Karnataka, India NoBroker Full time

About NoBroker.com

We are India's first Proptech unicorn, revolutionizing the real estate industry with a brokerage-free property search portal connecting homeowners and tenants directly. Founded in 2014 by alumni from top institutions, we have served over 30+ lakh customers monthly.

Our mission is to provide world-class services without any brokerage, using technology to fulfill real estate requirements. We serve major cities like Mumbai, Bangalore, Pune, Chennai, Delhi-NCR, and Hyderabad.

NoBroker offers a range of services including verified brokerage-free properties for buyers and tenants, quality brokerage-free tenants and buyers for property owners, online rental agreements, packers and movers services, home services like painting and cleaning, home loans, dedicated services for NRI customers and CPMS, furniture and interior decoration, and NoBrokerHood - a visitor, society, & accounts management software for apartment societies.

Career Opportunity

We are looking for a skilled Marketing Performance Manager to join our team in Bengaluru. As a key member of our digital marketing team, you will oversee day-to-day marketing activities, develop strategies to drive online traffic, manage social media campaigns, analyze data and insights, and collaborate with cross-functional teams to enhance brand presence and customer engagement.

Responsibilities:

  • Broadly encapsulate Digital marketing activities, developing project-specific promotion material like Ad copies / renders / animation, consumer research, developing and managing web content, product and process innovation, competitive analysis, Campaign Management & tracking marketing + pre-sales + sales data.
  • Planning, execution & tracking of campaigns across Facebook, Google, Affiliate, Push, WhatsApp and other marketing channels.
  • User/Target group segmentation and media consumption mapping (end-user segmentation).
  • Project-wise lead generation plan.
  • Messaging for channel-wise deployment (multi-end user segments): Marketing Channel's project-wise calendar.
  • Collateral Development concept(Marketing Briefs) and sign-off (Ad-copies, static & video creatives) marketing collateral before launching marketing campaigns.
  • Media Management for integrated marketing campaigns.
  • Brief the creative team & work with them to develop impact campaign ads for the brand.
  • Coordinate with various Business & Creative to ensure timely release of the advertisement, Tracking of campaign response.
  • Achievement of marketing targets to supplement sales targets.
  • Marketing spend efficiency tracking CPL, CPSchd, CPSV on weekly, MTD basis.
  • Accommodating pre-sales feedback & tweak Marketing Campaigns to optimize demand basis supply.
  • Timely availability of the promotional material for various projects.
  • Effective support to the pre-sales/sales department.
  • Timely release of ads.

Requirements:

  • Engineering background preferred.
  • 1-4 years of experience in performance & retention marketing preferably in real-estate firm/channel partner.
  • Hands-on experience on Google Ads, Facebook Ads, Programmatic Platforms & Affiliate Networks.
  • Good understanding of CRM , Push Notifications, Whatsapp Campaigns, SMS, and Email marketing.
  • Hands-on experience on tools such as Moengage / Webengage GA, etc would be preferred.
  • Data-driven to identify trends, insights and make decisions to improve campaign performance.
  • Proficiency in MS Excel/Sheets and Basic SQL is preferred.

Salary Range: ₹800000 - ₹1200000 per annum

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