
Innovative Marketing Influencer Executive
1 week ago
Job Title: Marketing Influencer Manager
We are seeking an experienced marketing professional to lead our influencer marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic influencer partnerships that drive organic video views and generate demand for our private brands.
Key Responsibilities:
- Influencer Network Development & Management: Build and manage a high-performing network of influencers aligned with our brand objectives and target audience.
- Creative Concept Generation: Develop innovative marketing concepts for defined products with specific USPs, tailored for key geographies and various stages of the marketing funnel.
- Campaign Execution Excellence: Oversee execution of all influencer marketing campaigns from brief to reporting.
- Data-Driven Scaling: Strategically leverage internal data and content capabilities to analyze campaign performance and scale influencer marketing efforts.
- Performance Tracking: Monitor and analyze key metrics, focusing on generating organic video views and driving demand generation.
- Relationship Management & Exclusivity: Cultivate lasting relationships with influencers to achieve exclusivity, optimizing partnership costs.
Required Skills & Qualifications:
- Proven experience in influencer marketing, preferably in beauty or e-commerce sectors.
- Strong understanding of the Indian influencer landscape and emerging trends.
- Passion for content creation and engaging video formats.
- Ability to think creatively and develop compelling marketing concepts.
- Excellent project management and organizational skills, with attention to detail.
- Analytical mindset to interpret data and translate insights into actionable strategies.
- Strong communication and interpersonal skills to collaborate effectively.
- Self-starter with proactive approach and passion for the beauty industry.
- Bachelor's degree in marketing, communications, business administration, or related field.
- Min 2 years of experience in influencer marketing.
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