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Develop impactful Google Ads campaigns to drive donations and achieve fundraising goals.
- Conduct in-depth keyword research, target specific audiences, and optimize ad performance through A/B testing.
- Monitor and analyze campaign metrics, providing actionable insights for growth and improvement.
- Collaborate with cross-functional teams to align ads with campaign objectives and donor psychology.
Required Qualifications:
- Bachelor's degree in Marketing or a related field (desired).
- At least 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
- Expertise in Google Ads platforms (Search, Display, YouTube, Performance Max) is essential.
- Hands-on experience with conversion tracking, remarketing, and analytics tools is necessary.
- Ability to work independently in a remote setting and meet deadlines efficiently.
- Excellent analytical, communication, and problem-solving skills are required.
