
Digital Advertising Strategist
1 day ago
Role Overview
We are seeking a seasoned Digital Advertising Strategist to drive revenue growth by optimizing technology, integrations, and yield strategies across web, AMP, and mobile environments.
This strategic and technical role focuses on platforms, integrations, and monetization levers. The ideal candidate will have a strong understanding of the digital advertising ecosystem, including supply-side platforms (SSPs), demand-side platforms (DSPs), ad exchanges, and data partners.
- Programmatic & Yield Strategy
- Design and execute strategies to maximize yield across programmatic channels.
- Monitor effective cost per mille (eCPM), fill rates, ad load, and ad vital metrics to continuously improve monetization.
- Analyze inventory performance and recommend structural changes.
- AdTech Integrations
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
- Drive adoption of advanced AdTech solutions.
- Ensure smooth technical setup, quality assurance, and troubleshooting for all partners.
- Platform & Infrastructure Ownership
- Manage and optimize ad server configurations.
- Develop scalable solutions for AMP, mobile web, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
- Innovation & Experimentation
- Stay ahead of industry trends.
- Run controlled experiments and scale successful ones.
Requirements
- 5–8 years of experience in digital advertising, programmatic monetization, or yield management.
- Strong understanding of the digital advertising ecosystem.
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
- Deep knowledge of AMP, mobile web, and app monetization dynamics.
- Strong technical and troubleshooting skills.
- Ability to work cross-functionally with product, engineering, and editorial teams.
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