Digital Marketing Strategist

3 days ago

Jodhpur, Rajasthan, India beBeeProgrammatic Full time ₹ 60,00,000 - ₹ 80,00,000
Job Title: Digital Marketing Strategist

Job Summary: We are seeking a highly skilled Digital Marketing Strategist to develop and execute digital marketing strategies for clients. The ideal candidate will have expertise in programmatic buying using DV360 and be able to create and present digital marketing proposals to clients.

Responsibilities:

  1. Create and present digital marketing proposals to clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns on DV360, optimizing for reach, install, and conversion rates, while linking App Analytics to DV360.
  3. Develop ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration with multiple platforms.
  4. Collaborate with internal teams to implement tracking mechanisms.
  5. Perform client account management responsibilities, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
  6. Monitor accounts daily and monthly, optimizing budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  7. Provide creative support to design teams, developing ideas for copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  8. Communicate with clients/P.O.C to ensure campaign achievements meet predefined goals.
  9. Generate reports at three stages: before, during, and after the campaign, auditing advertising accounts, and identifying gaps in targeting.
  10. Plan, execute, and manage programmatic campaigns.
  11. Understand performance across digital channels.
  12. Preference for experience in performance-based campaigns.

Requirements:

  1. Intermediate-level programmatic buying skills.
  2. Experience working with DV360.
  3. DV360 certification.

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