Performance Marketing Expert
4 days ago
As a Performance Marketing Expert at Peoplemint Consultants, you will be responsible for driving high-impact paid marketing campaigns and optimizing customer acquisition strategies for our D2C brand.
Job Summary:
We are looking for an experienced Performance Marketing Expert to execute ROI-driven performance marketing strategies and scale revenue growth across multiple digital platforms.
Paid Media Strategy & Execution:
- Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels).
- Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV.
- Develop audience segmentation and retargeting strategies to enhance conversion rates.
- Scale paid campaigns while maintaining profitability and brand positioning.
Budgeting & Performance Tracking:
- Manage and allocate a monthly ad budget efficiently across platforms to maximize returns.
- Monitor key metrics and provide weekly and monthly performance reports.
- Adjust campaign strategies based on real-time data insights and market trends.
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