Performance Marketing Expert

4 days ago


Kolkata, West Bengal, India Peoplemint Consultants Full time

As a Performance Marketing Expert at Peoplemint Consultants, you will be responsible for driving high-impact paid marketing campaigns and optimizing customer acquisition strategies for our D2C brand.

Job Summary:

We are looking for an experienced Performance Marketing Expert to execute ROI-driven performance marketing strategies and scale revenue growth across multiple digital platforms.

Paid Media Strategy & Execution:

  • Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels).
  • Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV.
  • Develop audience segmentation and retargeting strategies to enhance conversion rates.
  • Scale paid campaigns while maintaining profitability and brand positioning.

Budgeting & Performance Tracking:

  • Manage and allocate a monthly ad budget efficiently across platforms to maximize returns.
  • Monitor key metrics and provide weekly and monthly performance reports.
  • Adjust campaign strategies based on real-time data insights and market trends.


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