Digital Marketing Strategist for Airlines Sector
1 month ago
Digital Marketing Strategist for Airlines Sector
About the Role:We are seeking a seasoned Digital Marketing Specialist with extensive experience managing U.S.-based projects. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies tailored to U.S. markets, with a focus on the airlines domain.
Main Responsibilities:- Strategic Planning: Conduct competitor analysis and market research to identify trends and opportunities in the U.S. market.
- Search Engine Optimization (SEO): Perform keyword research, on-page, and off-page optimization to improve organic rankings. Utilize advanced SEO tools like SEMrush, Ahrefs, and Google Analytics to track and optimize performance.
- Paid Advertising Campaigns: Plan and manage PPC campaigns across platforms like Google Ads and Bing Ads. Optimize ad copy, landing pages, and bids to achieve maximum ROI.
- Social Media Marketing (SMM): Develop and execute social media strategies across platforms, focusing on brand visibility and engagement. Manage LinkedIn marketing campaigns to build professional connections and generate leads.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- 8+ years of experience in digital marketing with a focus on U.S.-based projects.
- Proficiency in SEO tools like SEMrush, Ahrefs, Moz, and Google Search Console.
- Expertise in managing paid ad platforms (Google Ads, Bing Ads, Facebook Ads).
- Strong knowledge of LinkedIn marketing strategies for B2B engagement.
- Excellent communication and client-handling skills.
This is a full-time position based in Bangalore, with extended working hours to accommodate US morning times for client communications.
Compensation Package:The estimated salary for this role is ₹ 1,200,000 - ₹ 1,800,000 per annum, depending on experience and qualifications.
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