Digital Analytics Leader

11 hours ago

Pune, Maharashtra, India beBeeDataAnalyst Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Overview">

The Digital Analytics Manager will lead our digital analytics function, driving strategic insights across the digital ecosystem. This role bridges business stakeholders, development teams, and marketing leadership to ensure data-driven decision-making.

Key responsibilities include leading Adobe Analytics and Adobe Launch implementations, overseeing the tagging lifecycle, and collaborating with key stakeholders to scope new analytics requests.

The ideal candidate should have expertise in managing complex implementation projects, guiding a team, and being close to tools like Adobe Analytics and Adobe Launch.

Responsibilities:
  • Lead Adobe Analytics and Adobe Launch implementations across multiple platforms (web/mobile).
  • Oversee the end-to-end tagging lifecycle from solution design to reporting and validation.
  • Collaborate with key business stakeholders to scope new analytics requests and lead their execution.
  • Manage a team of analysts to ensure timely delivery, prioritization, and quality of digital analytics deliverables.
  • Work closely with developers, product managers, UX teams, and marketing to embed measurement strategies across all digital initiatives.
  • Develop and maintain documentation including SDRs, implementation specs, and governance frameworks.
  • Monitor data accuracy, troubleshoot discrepancies, and manage change control processes.
  • Provide strategic insights and data storytelling to leadership to support business goals.
Required Skills & Experience:
  • 5-10 years of experience in digital analytics with a strong focus on Adobe Analytics (AA) and Adobe Launch.
  • Proven track record of managing end-to-end digital measurement projects for high-traffic sites and/or enterprise-level clients.
  • Deep understanding of digital data layers, tagging strategies, and data governance.
  • Strong experience working with stakeholders across Marketing, Product, Engineering, and Legal teams.
  • Excellent project management skills with the ability to lead multiple initiatives in parallel.
  • Clear understanding of business KPIs and ability to tie digital analytics outputs to business impact.
Nice to Have:
  • Experience with Adobe Experience Platform WebSDK.
  • Familiarity with Customer Journey Analytics and Adobe Target.

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