
Digital Marketing Strategist
1 week ago
About Us:
Grapes is India's leading integrated communications agency. We nurture digital strategy and marketing approaches across paid, earned, and owned platforms.
We are strong in setting KPIs, goals, and executing innovative-creative campaigns. We combine strategy, process, and trends to build brands and turn customers into evangelists.
Powe Agile minds drive our endeavors as we continuously invest in talent.
Our services include Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram). We drive performance and sales-led campaigns to achieve business objectives.
Manage and optimize Google Merchant Center feeds. Set up and maintain accurate tracking using Google Tag Manager (GTM). Monitor, analyze, and report campaign performance using Google Analytics and other reporting tools.
Stay updated with the latest trends, features, and best practices in performance marketing. We require 2 to 3 years of proven experience in managing Google & Meta Ads campaigns. You should have hands-on experience with GTM, Shopping Ads, and campaign reporting. Strong knowledge of performance marketing, analytics, and digital advertising platforms is also necessary. Excellent analytical and numerical skills with a data-driven mindset are required. You must be able to manage multiple campaigns, budgets, and performance goals effectively. Exposure to the latest tools and digital marketing strategies is expected.
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