Luxury Ecommerce Executive

1 day ago

Vellore, Tamil Nadu, India beBeeBusiness Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

We seek a strategic business leader to spearhead development and execution for our luxury e-commerce platform. As Business Strategist, you will shape our strategy across channels, enhance brand presence, and drive engagement to elevate our online luxury website.

You will work closely with cross-functional teams to develop and implement brand initiatives that resonate with our target audience and reinforce our position as a leading luxury fashion & lifestyle category.

This is a leadership role, where you will lead a team of 30 employees across Merchandising, Operations, Marketing, Customer Care, and Creative & Content.

Responsibilities:

  • Tactical Planning and P&L Ownership
    • Drive revenue growth through sales, marketing, business development, monitor and analyze key performance metrics to measure the effectiveness of brand initiatives and optimize strategies for maximum impact.
  • Plan, forecast, report on sales, costs, and business performance according to company requirements.
  • Develop strategies and plans for business expansion and future development.
  • Guide 'Buyer' on creating the right product and price mix.
  • Oversee advertising and promotional strategy and activities.
  • Manage costs and overheads, and all factors affecting the profitable performance of the business.
  • Liaise with external agencies and authorities as necessary (advertising, PR, recruitment, training, customer care tools, etc.).
  • Review overall performance on KPIs – performance, merchandising, audit scores, and manpower.

Partner Management

Liaise with 500+ brand principals to drive business based on market research and past product performance. Drive quarterly reviews for key brands live on platform.

Brand Positioning

Define and communicate the unique value proposition of our brand, positioning us as a leader in the luxury e-commerce space.

Market Research

Stay abreast of industry trends, competitor activities, and customer preferences to inform brand strategy and identify growth opportunities.

People Skills and Leadership

Work cross-functionally with internal teams, including merchandising, design, and customer service, to ensure brand consistency and alignment across all touchpoints. Provide mentorship, coaching, and professional development opportunities to team members.

Desired Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
  • Proven experience in brand management, preferably within the luxury retail or e-commerce industry.
  • Strong understanding of digital marketing channels, including social media, affiliate & email marketing, and SEO/SEM.
  • Excellent communication skills, with the ability to craft compelling brand narratives and engage diverse audiences.
  • Strategic thinker with a creative mindset and a passion for luxury fashion and lifestyle.
  • Analytical skills with the ability to interpret data and derive actionable insights.
  • Proven ability to manage multiple projects simultaneously and thrive in a fast-paced environment.

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