Digital Advertising Specialist

4 weeks ago

Mumbai, Maharashtra, India MiQ Full time

About Us

MiQ is the leading marketing intelligence company that helps businesses win with its technology and people. We are experts at ingesting large amounts of data, modeling it to convert into insights, and then actioning these insights through various products and services.

Our unique quality sets us apart from others, making our product inspiring. Our values make the people who work with us special. In short, we make data valuable, insightful, and intelligent, which helps clients engage customers, grow sales, and generate revenue. We offer a range of products and services across Media, Analytics, and Technology, catering to clients like Walmart, Barclaycard, and Ford. With a 97% client retention rate globally, we enjoy a strong reputation in the industry.

We have exciting growth expectations over the coming years, empowering the marketing divisions with relevant insights to shape their overall business strategy. This is a great opportunity to work across a global business while becoming a key contributor within a growing organization.

Key Facts

  • We represent over 450 clients globally.
  • We have a 97% retention rate of clients since our launch.
  • We have 700 global employees, with a 100% staff retention rate in the first three years of the business, currently maintaining a 93% retention rate.
  • We have offices in London, Manchester, Hamburg, ten cities in the US, Toronto, Australia, and Bangalore.
  • We have award-winning infrastructure, recognized for 'Best Use of Data' and 'Best Trading Team' in the UK and 'Most Innovative Brand in Mobile' in North America.

The Role

We are seeking a talented and results-driven individual to fill the role of Trader. The successful candidate will be responsible for managing and optimizing Facebook Ads and Google Ads campaigns to meet our clients' objectives. The ideal candidate should have a strong background in digital advertising, with hands-on experience in campaign management, optimization, and performance analysis.

Responsibilities

  • Develop and execute digital advertising strategies across Facebook Ads and Google Ads platforms.
  • Create, manage, and optimize campaigns to achieve key performance metrics, including but not limited to ROAS, CPA, and CTR.
  • Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
  • Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
  • Collaborate with cross-functional teams to ensure alignment with client objectives and overall digital marketing strategies.
  • Stay up-to-date with industry trends, best practices, and platform updates to continually enhance campaign performance.

Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 3-5 years of experience in digital advertising, with a focus on Facebook Ads and Google Ads.
  • Proven track record of managing successful digital advertising campaigns and achieving KPIs.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.
  • Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
  • Google Ads and Facebook Blueprint certifications are a plus.

Why Work with Us

  • Opportunity to work with a dynamic and collaborative team in a fast-paced environment.
  • Competitive salary and benefits package.
  • Career growth and development opportunities.
  • Access to cutting-edge tools and technologies.
  • A supportive and inclusive work culture that values creativity, innovation, and excellence.

What We Value

  • Passion – We love and live what we do.
  • Determination – We always find a way to figure it out.
  • Unity – We hold each other accountable. We win and lose as a team.
  • Agility – We anticipate the unexpected, embrace, and adapt to change.
  • Courage – We dare to think unconventionally.

As an equal opportunity workplace, we value diversity and inclusion, and we are proud to be a community where everyone feels welcome.

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