Social Media Marketing Lead

1 week ago

Pushkar, Rajasthan, India beBeeContent Full time US$ 90,000 - US$ 1,20,000
Procurement Content Specialist

Nvelop Technologies is a leader in AI-powered, automated IT sourcing. Our SaaS platform enhances procurement efficiency, speeds up time-to-market, and improves compliance.

The Procurement Content Specialist will be responsible for developing and executing social media strategies, managing and optimizing social media channels, creating engaging content, and analyzing performance metrics. This role requires coordination with the marketing team to align campaigns, monitoring social media trends, responding to audience interactions, and implementing strategies to increase brand awareness and engagement.

Key Responsibilities:
  • Develop and execute a social media strategy that positions Nvelop as a thought leader in AI-driven procurement.
  • Build a strong, consistent brand voice across relevant channels.
  • Plan a monthly content calendar aligned with product launches, events, and industry trends.
  • Create informative posts on procurement best practices, AI use cases, and sourcing strategies.
  • Collaborate with the marketing team to amplify product updates, customer stories, and blog content.
  • Experiment with video snippets, short-form insights, and interactive posts to drive engagement.
  • Engage with procurement professionals, industry influencers, and potential customers in comment threads and discussions.
  • Monitor relevant hashtags, groups, and conversations to surface industry insights.
  • Support Nvelop executives in building their personal presence (ghostwriting posts, repurposing content).
  • Track and report on key metrics (reach, engagement rate, follower growth, click-through).
  • Identify which content formats resonate most with procurement audiences and iterate based on performance data.
  • A/B test carousel designs, posting times, and messaging to maximize impact.
Requirements:
  • Proven experience as a Social Media Manager or similar role in B2B SaaS, tech, or procurement.
  • Excellent copywriting skills — able to make complex topics approachable and compelling.
  • Familiarity with Canva (or similar tools) to produce polished, on-brand carousels and graphics.
  • Deep understanding of as a primary channel for B2B engagement.
  • Data-driven mindset with experience using analytics tools (native analytics, Hootsuite, or similar).
  • Ability to work cross-functionally with marketing, product, and leadership teams.

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