Senior Digital Advertising Specialist
1 day ago
Elevate healthcare marketing by leveraging expertise in digital advertising. This role involves working remotely and contributing to impactful campaigns that enhance digital visibility for healthcare providers.
Key Responsibilities- Execute comprehensive digital advertising campaigns, including text ads and video ads.
- Collaborate on landing page design and content creation.
- Structure campaigns focusing on ad groups and keyword strategies.
- Set up, monitor, and optimize campaigns using performance analysis.
- Create reports and dashboards to track key metrics.
- Oversee paid campaigns for lead generation, traffic increase, and direct messaging.
- Utilize audience targeting and segmentation to maximize campaign results.
- Develop creative assets with the design team to optimize performance.
- Manage campaign setup and adjustments to boost effectiveness.
- Stay updated on industry best practices to stay ahead of trends.
- Maintain regular communication with clients to manage project expectations.
- Onboard and update clients monthly to ensure smooth service delivery.
- Address client escalations promptly and effectively.
- Proven experience (min 1.5 years) managing PPC, YouTube, Facebook, and Instagram paid ad campaigns.
- Able to continuously learn and adapt to new digital marketing trends.
- Strong organizational skills to manage multiple projects and priorities effectively.
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