Digital Advertising Specialist

1 day ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Performance Marketing Executive Job

We are seeking a skilled Performance Marketing professional to drive advertising campaigns across all marketplaces and channels.

About the Role:

The successful candidate will play a pivotal part in driving the success of our advertising initiatives, leveraging data-driven insights to optimize ROI. This includes monitoring campaign performance, analyzing metrics, and making informed decisions to enhance overall performance.

Key Responsibilities:

  • Drive daily campaign performance, analyze key metrics, and make data-driven decisions to improve ROI.
  • Develop and implement keyword strategies, bid methods, and targeting approaches.
  • Analyze and interpret key performance indicators (KPIs) such as ACOS, ROAS, CTR, and CPC.
  • Utilize Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
  • Collaborate with cross-functional teams to allocate and optimize advertising budgets across multiple product lines.
  • Share insights and actionable recommendations with senior leadership and stakeholders.

Required Skills and Qualifications:

  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven expertise in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.

Benefits:

This role offers a unique opportunity for growth and development within a dynamic team. If you possess a strong passion for data-driven marketing and a desire to drive business success, we encourage you to apply.

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