Digital Advertising Specialist

2 days ago


Pune, Maharashtra, India beBeeDigitalAdvertising Full time ₹ 60,00,000 - ₹ 1,20,00,000
Drive Performance in Digital Advertising

Maximize ROI and drive performance as a Senior Media Buyer in digital advertising. Leverage data-driven insights to optimize media buying strategies and thrive in the evolving digital landscape.

Key Responsibilities:

  • Plan, launch, and scale Meta ad campaigns for search arbitrage funnels with advanced targeting, custom audiences, and conversion tracking.
  • Optimize campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.

Search Arbitrage & Monetization:

  • Drive traffic to monetized landing pages using various platforms, including Meta, Taboola, Outbrain, and Google Ads.
  • Work with feed providers to align campaign traffic sources and maximize earnings per click (EPC).

Optimization & Analysis:

  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences for improved results.
  • Perform A/B testing for creatives, landing pages, and feed response to enhance campaign effectiveness.

Strategy & Reporting:

  • Develop campaign strategies based on ROI goals and media buying trends, monitoring spend and performance metrics.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.

Requirements & Skills:

  • Bachelor's degree in Marketing, Business, or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Proven track record in executing high-performance campaigns on Meta and other ad platforms.


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