Chief Marketing Officer

7 hours ago

Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title

We're seeking a seasoned marketing professional to drive our brand presence in the global market.

As Marketing Director, you'll be responsible for crafting and executing strategies that strengthen our identity, generate market demand, and position us as the preferred partner for customers.

  • Main Responsibilities:
  • Craft and Execute Brand Strategy: Architect of brand and marketing strategy. Create and run the main plan for the company's brand and marketing.
  • Lead Digital & Account-Based Marketing (ABM): Oversee all digital marketing channels and lead targeted ABM campaigns to generate qualified leads.
  • Spearhead Go-To-Market (GTM) & Product Launches: Design and implement effective GTM strategies for new products and market expansions, ensuring a successful launch and market adoption.
  • Manage High-Impact Events: Plan and execute major events and exhibitions to build brand presence, generate leads.
  • Craft the Brand Narrative: Define and communicate a compelling product story and clear value proposition that resonates with customers.

Required Skills and Qualifications

  • Qualifications:
  • Bachelor's/Master's degree in Marketing, Business Administration, or related field.
  • 10+ years of experience in brand management, marketing strategy, and GTM execution, preferably in construction equipment.
  • Proven track record in building and scaling brands across multiple channels.
  • Expertise in digital marketing, ABM, and marketing automation tools.
  • Strong understanding of market research, consumer insights, and competitor analysis.
  • Exceptional communication, leadership, and cross-functional collaboration skills.
  • Creative thinker with strong analytical and problem-solving abilities.

Key Competency Areas

  • Brand Management
  • Digital Marketing Expertise
  • Go-To-Market (GTM) Strategy
  • Account-Based Marketing (ABM)
  • Event Management

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