Digital Marketing Strategist for Education Sector

3 days ago


Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full time
Digital Marketing Executive Job Description

Nalanda Educational Institutions seeks a skilled Digital Marketing Executive to enhance its online presence.

Key Responsibilities:
  • Digital Strategy and Campaigns:
    • Develop and execute digital marketing strategies to achieve institutional objectives.
    • Plan and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
  • Content Creation and Management:
    • Create, curate, and manage compelling content for the institution's website, blog, and social media channels.
    • Ensure content aligns with brand guidelines and marketing goals.
  • Social Media Management:
    • Oversee and manage the institution's social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
    • Engage with the online community through posts, comments, and direct messages to build a strong following.
  • SEO and SEM:
    • Implement SEO strategies to improve website visibility and organic rankings.
    • Manage SEM campaigns to drive targeted traffic and enhance website conversions.
  • Email Marketing:
    • Design and execute email marketing campaigns for lead nurturing and community engagement.
    • Manage email lists, create engaging templates, and analyze campaign performance.
  • Analytics and Reporting:
    • Track and analyze the performance of digital campaigns using tools like Google Analytics and social media insights.
    • Prepare regular reports on campaign metrics, ROI, and optimization strategies.
  • Website Management:
    • Ensure the institution's website is user-friendly, up-to-date, and optimized for search engines.
    • Collaborate with web developers to implement necessary updates and improvements.
  • Market Research:
    • Conduct research to identify trends, competitor strategies, and growth opportunities.
    • Use insights to refine digital marketing strategies.
  • Budget Management:
    • Assist in managing the digital marketing budget effectively.
    • Monitor expenditures and ensure cost-effective campaign delivery.


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