Senior Influencer Marketing Manager
1 day ago
About the Role:
The Lead Influencer Strategist will develop and execute comprehensive influencer marketing campaigns that drive brand awareness, engagement, and sales. This role requires a deep understanding of social media platforms, influencer landscape, and industry trends.
Key Responsibilities:
- Influencer Outreach & Campaign Management:
- IDentify and manage relationships with influencers across social media platforms.
- Develop and execute influencer campaigns that align with brand goals and KPIs.
- Content Strategy & Execution:
- Collaborate with influencers to create engaging, brand-aligned content.
- Ensure content adheres to brand guidelines and is optimized for performance.
- Data Analysis & Reporting:
- Track and analyze campaign performance using metrics such as reach, engagement, and ROI.
- Provide detailed reports and insights to optimize future campaigns.
- Cross-Functional Collaboration:
- Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives.
- Coordinate with agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay updated on the latest trends in influencer marketing and the beauty industry.
- Identify emerging influencers and innovative campaign ideas.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty products.
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