Digital Marketing Director for E-commerce Growth

1 day ago


Jaipur, Rajasthan, India The Wellness Shop Full time
Job Title: Digital Marketing Director for E-commerce Growth

Estimated Salary: ₹30,00,000 - ₹50,00,000 per annum

About The Wellness Shop

We are a well-established wellness brand with a strong presence in the market. Our products cater to various needs, and we aim to provide excellent customer service.

Job Description

This role requires a highly experienced Digital Marketing Director who can lead our e-commerce growth strategy. You will be responsible for developing and executing comprehensive digital marketing plans, managing large budgets, and overseeing various channels like Meta Ads, Google Ads, retention marketing, content marketing, and eCommerce marketplace marketing.

  • Develop a Digital Marketing Strategy: Create a robust digital marketing strategy to drive brand awareness, customer acquisition, and sales growth.
  • Manage Large Budgets: Effectively manage and optimize large budgets across multiple digital channels to maximize ROI.
  • Lead a Team: Lead and mentor a team of 10+ marketing professionals to achieve business objectives.
  • Paid Marketing: Oversee paid marketing on platforms like Meta (Facebook, Instagram) and Google to reach our target audience.
  • Retention Marketing: Drive retention marketing strategies to improve customer loyalty and lifetime value.
  • Content Marketing: Collaborate with content marketing teams to create engaging, relevant, and SEO-optimized content that resonates with our audience.
  • eCommerce Marketplace Marketing: Lead eCommerce marketplace marketing strategies to drive performance on platforms like Amazon, Flipkart, etc.
  • Data Analysis: Analyze data and performance metrics to continuously optimize and scale campaigns.
Requirements
  • 10+ years of experience in digital marketing with a strong focus on scaling D2C brands.
  • Proven experience in managing large marketing budgets.
  • In-depth knowledge of Meta Ads, Google Ads, and retention marketing strategies.
  • Experience in content marketing and eCommerce marketplace marketing.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Proven leadership experience with a team of 10+ individuals.


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