Google Ads Campaign Manager

3 weeks ago

Delhi, Delhi, India Lotus Interworks Full time
Job Title: Google Ads Administrator

Location: Remote

Job Type: Full-Time

Shift: 7pm - 4am IST

About Us:

We are a dynamic and growth-oriented company seeking a detail-oriented Google Ads Administrator to manage the administrative and backend aspects of our Google Ads campaigns. This role requires a professional with a solid understanding of digital marketing, certified in Google Ads, and with experience handling ad operations in the US market.

Responsibilities:
  • Google Ads Campaign Administration: Support and oversee all administrative functions for Google Ads campaigns, including account setup, ad budget allocation, and campaign monitoring.
  • Page and Account Maintenance: Ensure that all Google Ads pages and accounts are properly maintained, with up-to-date information, and aligned with business goals.
  • Fund Management and Budget Tracking: Monitor and manage campaign funds, ensuring timely top-ups and proper allocation across campaigns. Work closely with finance teams to track ad spend and forecast future budget needs.
  • Campaign Troubleshooting and Issue Resolution: Handle backend campaign issues such as disapproved ads, policy violations, and billing discrepancies. Liaise with Google Ads support to resolve problems and ensure continuous campaign performance.
  • Account Structure Management: Maintain and optimize the account structure, including campaigns, ad groups, keywords, and negative keyword lists, ensuring optimal organization for performance and scalability.
  • Ad Policy Compliance: Ensure all campaigns adhere to Google's advertising policies and guidelines, making necessary adjustments to avoid penalties or ad rejections.
  • Data Management and Reporting: Maintain accurate records of campaign performance, budgets, and expenditures. Generate reports that provide insights into the backend performance of campaigns, including spend, fund balances, and delivery rates.
  • Performance Analysis Support: Assist the Google Ads team by providing backend data and insights to optimize campaigns for improved ROI. This includes helping identify trends, reviewing account health, and ensuring accurate data collection.
Requirements:
  • Google Ads Certification: Required
  • 2+ years of experience: Managing and administering Google Ads campaigns with a strong focus on backend and administrative functions.
  • Proven track record: Fund and budget management for digital advertising campaigns.
  • Experience in managing campaigns: For the US market.
  • Familiarity with Google Ads tools: Google Ads Manager, Google Analytics, and other Google tools.
  • Excellent organizational skills: With the ability to handle multiple tasks and campaigns simultaneously.
  • Strong problem-solving skills: With the ability to troubleshoot and resolve backend issues quickly.
  • Attention to detail: And the ability to work independently with minimal supervision.
  • Experience in data reporting: And maintaining accurate records of campaign performance and expenditures.
  • Solid understanding of digital marketing: Best practices.
Preferred Qualifications:
  • Experience in managing large-scale advertising budgets:
  • Experience working with multiple advertising platforms: Including Bing Ads and Facebook Ads, is a plus.
  • Familiarity with Google Tag Manager: And conversion tracking.
  • Previous experience in financial tracking: Or working closely with finance teams.
What We Offer:
  • Competitive salary: With performance-based incentives.
  • Flexible work environment: With remote work opportunities.
  • Career growth and professional development: In digital advertising and Google Ads management.
  • Supportive and collaborative team environment:
  • Access to advanced tools and resources: For managing and optimizing advertising campaigns.

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