Digital Campaign Manager
1 month ago
As a seasoned paid campaign manager, you will be responsible for executing and managing paid digital campaigns across various platforms, including Google, YouTube, Facebook, Instagram, and LinkedIn, to generate leads and increase conversions.
Key Responsibilities:- Develop and execute paid advertising campaigns across multiple channels, including Google, Facebook, Instagram, and LinkedIn.
- Conduct keyword research, create ad copy, and manage bids for PPC campaigns.
- Set up and manage paid social media campaigns to target the right audience and achieve campaign goals.
- Track and analyze campaign performance, identify areas of improvement, and implement optimization strategies to increase conversions and reduce costs.
- Monitor industry trends, competitor activity, and customer behavior to optimize campaign strategies and stay ahead of the curve.
- Collaborate with the marketing team to align paid campaigns with overall marketing goals and strategies.
- Provide regular reports and updates to the team and management on campaign performance and progress towards targets.
- Continuously improve campaigns through testing and experimentation.
- Bachelor's degree in Marketing.
- Professional degree/Diploma Equivalent for the course on Social Media Management, Paid Ads, and Creation of Digital Media Ecosystem.
- Minimum 2 years of experience in running paid campaigns on Social Media platforms, Facebook, Insta, LinkedIn, and Google. Please share your campaign analytics for at least 5 campaigns on each platform mentioned as proof.
- Strong analytical skills and experience in campaign tracking and optimization.
- Familiarity with PPC tools and platforms, such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
- Ability to work independently and manage multiple campaigns simultaneously.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Experience with A/B testing and experimentation is a plus.
- Google Ads and/or Facebook Ads certification is a plus.
Competitor analysis, communication skills, campaign performance analysis, campaign optimization, industry trends monitoring, report generation, team collaboration, Instagram ads, ad copywriting, digital campaigns, keyword research, social media advertising, Google AdWords, Google Ad Planner, Facebook Ads Manager, bid management, A/B testing, advertising management, Facebook Ads, PPC, LinkedIn Ads, paid campaign management, Google Ads, PPC campaigns, marketing strategy, lead generation, conversion optimization, digital advertising, Google Ads certification
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