Executive Branding Position

8 hours ago

Amrāvati, Maharashtra, India beBeeOffline Full time ₹ 9,00,000 - ₹ 11,00,000
Brand Activation and Offline Marketing Specialist

This role will focus on defining and maintaining brand consistency across all offline touchpoints, from bus branding to lounges, hoardings, and on-ground marketing activations.

The ideal candidate should have a strong understanding of offline branding execution, vendor coordination, and operations alignment.

  • Key Responsibilities:
  • Develop branding guidelines for offline touchpoints and ensure compliance across all assets.
  • Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
  • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
  • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Regularly audit and assess branding quality and maintenance in buses and physical locations.
  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
  • Identify and execute on-ground branding opportunities to enhance presence across cities.
  • Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
  • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

Requirements:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.
  • Able to manage multiple projects simultaneously and work with cross-functional teams.
  • Excellent problem-solving skills with the ability to adapt to changing circumstances.

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