Senior Fashion Publicist

We are seeking a highly skilled Fashion Public Relations Manager to join our team. The ideal candidate will have a strong background in fashion PR, excellent communication skills, and the ability to lead integrated campaigns that drive results.

Key Responsibilities:

• Fashion Media Relations & Thought Leadership: Build and maintain relationships with key fashion industry players, including editors, stylists, influencers, and journalists; pitch trend-relevant stories and secure impactful media placements in leading fashion publications.
• PR Strategy: Develop and execute integrated PR campaigns that showcase each brand's unique aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
• Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
• Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
• Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media consumption.
• Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
• Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
• Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
• Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
• Brand & Reputation Management: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.

Requirements:

• 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
• Strong media relationships with fashion publications.
• Proven success in leading PR for fashion events, product launches, and influencer campaigns.
• Excellent storytelling, writing, and visual communication skills.
• Deep understanding of fashion trends, consumer behavior, and brand building.
• Confidence in high-pressure environments and client-facing interactions.
• Ability to juggle multiple brands and projects in a fast-paced, stylish setting.