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Product Manager
1 month ago
We're looking for a Marketing Insights and Operations Manager to join our team at Zeta Global. As a key member of our Marketing Insights & Operations team, you will be responsible for taking our Opportunity Explorer suite of products to the next level. You will support the team in ongoing product rollouts, develop new products, and use the data we have to generate insights that solve specific client business problems.
This role will provide an opportunity for you to learn more about the digital marketing ecosystem and work on some of the latest innovations in digital marketing and advertising tech globally. Some of your key responsibilities will include:
• Being the subject matter expert for multiple products from the Zeta Opportunity Explorer suite of products.
• Analyzing the data with thousands of attributes to identify potential opportunities to create new products and enhance the capabilities of existing ones.
• Planning and prioritizing product developments based on overall business priorities.
• Creating appropriate product wireframes and getting buy-in from all stakeholders.
• Closely working with the design team to bring rudimentary designs to life.
• Working with a highly skilled team of data analysts to identify logic to slice and dice the data to identify opportunities to visualize in the UI.
• Coordinating with backend technology teams to ensure timely creation of data files or API queries for use in the UI and helping automate the processes involved.
• Monitoring and analyzing usage of the products and formulating strategies to increase adoption and utilization.
• Supporting creation of custom reports and analyses that unlock key client-specific insights.
• Supporting key data analysis and critical requests around existing product improvements, new data partner evaluations, profitability analyses, CDP/DSP integrations, etc.
Requirements and Skills
This role requires 4 years of experience and strong critical thinking, project planning, prioritization, and execution skills. You should have a deep understanding of business use cases and be proficient in executing moderately difficult commands in MS Excel, which are commonly used for data analysis. Additionally, you should be adept at data visualization using MS Office tools or BI tools like Tableau, Power BI, etc., and capable of spotting actionable insights. You should also be able to spot issues in raw or processed data and expeditiously implement corrections for minor data-related issues.
Good to Have Skills
It would be great if you have the ability to view the product from a UI/UX lens and provide actionable inputs to the web development team. You should also have exposure to building basic wireframes/visuals on tools like InVision, MS PowerPoint, Tableau, etc. Furthermore, you should be willing to go the extra mile to support team members in standard technical tasks. Finally, you should be able to spot opportunities around process improvement and automation of tasks and guide team members working on those projects.
What We Offer at Zeta
We offer an opportunity to work on a product that has been recognized as a Leader by Forrester WaveTM. We have a dynamic work environment that enables high-velocity professional growth, encourages and enables decision-making at all levels. Zeta has been at the forefront of innovation in the marketing and advertising industry, and this role provides an opportunity to work on some of the latest innovations and challenges that the industry has to offer.
Company Summary
Zeta Global is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain, and grow customer relationships through actionable data, advanced analytics, and machine learning. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi Cola) in 2007, the company's highly-rated Zeta Marketing Platform (ZMP) has been recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017), competing with offerings from Oracle, IBM, Salesforce, and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India. Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran's status, or any other basis protected by law.
