
Campaign Execution Specialist
6 days ago
• End-to-end campaign execution, including targeting, segmentation, and personalization.
• Design, build, and deploy multichannel campaigns (Email, SMS, Push, Direct Mail, In-App).
• Set up audience targeting rules and testing scenarios for recurring and ad-hoc campaigns.
Segmentation & Targeting Skills:
• Create customer segments using Adobe Campaign's data model and query capabilities.
• Build targeted lists using behavioural, transactional, and demographic data.
• Manage suppression, seed lists, and opt-in/opt-out rules.
Personalization & Templates Expertise:
• Configure personalization blocks, dynamic content, and message templates.
• Develop email templates in a responsive format with creative teams.
Campaign Optimization & Reporting Knowledge:
• Monitor campaign performance (delivery, open rates, click-throughs, conversions).
• Provide A/B testing and insights for optimization.
• Generate campaign reports and dashboards for stakeholders.
Cross-Functional Collaboration:
• Partner with data, analytics, and IT teams for smooth campaign execution.
• Collaborate with marketing stakeholders to translate business requirements into technical campaign setups.
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