Web Performance Expert

2 weeks ago

Nellore, Andhra Pradesh, India beBeeSpecialist Full time ₹ 10,08,000 - ₹ 15,24,000
Job Title

Website Optimization Specialist

Job Description

As a detail-oriented and technically skilled specialist, you will play a critical role in shaping our digital presence and driving conversions. You'll own the website stack, work closely with design and content teams, and have real influence over how our brand shows up online.

Key Responsibilities
  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments to ensure seamless user experience.
  • Collaborate with marketing team members to publish and optimize new landing pages, blog content, and conversion assets that drive results.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content, providing data-driven insights for improvement.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests to validate hypotheses and inform decisions.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.) to ensure optimal user experience.
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies to maintain site stability.
  • Set up and manage integrations (e.g., HubSpot forms, Google Tag Manager, Google Analytics 4) to enhance site functionality.
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools to inform business decisions.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations to facilitate knowledge sharing and future development.
Requirements
  • 3+ years experience managing WordPress sites with custom themes – not reliant on page builders.
  • Proficiency in HTML, CSS, and basic JavaScript (for small enhancements or troubleshooting).
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.

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