Senior SEO Strategist

23 hours ago

Chennai, Tamil Nadu, India beBeeSearchEngineOptimizer Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description

As a seasoned SEO expert, you will be responsible for driving website traffic and enhancing discoverability through search engine optimization. This role requires a deep understanding of emerging trends to inform SEO strategies, as well as the ability to optimize website content, meta tags, and landing pages in line with both SEO and GEO best practices.

Key responsibilities include:

  • Demonstrate curiosity and deep understanding of emerging GEO trends to inform SEO strategies
  • Optimize website content, meta tags, and landing pages in line with both SEO and GEO best practices
  • Design and implement a sustainable link-building strategy to strengthen the website's domain authority
  • Continuously study and interpret changes in Google's search algorithms to stay ahead of the curve
  • Anticipate and adapt strategies to align with upcoming algorithm updates
  • Use tools like Google Analytics, Google Search Console, Google Trends, and Google Tag Manager to track site performance
  • Conduct A/B and multivariate testing to improve user experience and conversion rates

Required Skills and Qualifications

The ideal candidate will possess a strong command of both on-page and off-page SEO strategies, including schema markup, meta optimization, site speed improvements, and content structuring. Additionally, they will have proven experience optimizing website content for AI tools like ChatGPT, Gemini, and Perplexity to enhance visibility across generative search platforms.

Key skills and qualifications include:

  • Strong command of both on-page and off-page SEO strategies, including schema markup, meta optimization, site speed improvements, and content structuring
  • Proven experience optimizing website content for AI tools like ChatGPT, Gemini, and Perplexity to enhance visibility across generative search platforms
  • Ability to perform detailed SEO audits to identify and fix crawl issues, broken links, sitemap, and robots.txt errors, and site architecture problems
  • Proficient in using tools for traffic analysis, goal tracking, indexing issues, and reporting KPIs
  • Experience in optimizing B2B websites with a focus on lead generation, content mapping, and funnel-based navigation
  • Hands-on experience with tools like SEMRush, Ahrefs, Screaming Frog, Xenu Link Sleuth, and WordPress CMS

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