Senior SEO Specialist

3 weeks ago

Chennai, Tamil Nadu, India Apex CoVantage Full time

We are seeking an experienced and results-driven Senior SEO Executive to lead our organic search and discoverability strategy. This role is ideal for someone who thrives in a fast-paced environment, can work independently, and enjoys collaborating across teams. The position offers flexibility — it can be based onsite or remote.

Key Responsibilities

  • Plan and implement effective SEO strategies across websites, landing pages, and content assets.
  • Conduct in-depth keyword research, competitor benchmarking, and content gap analysis.
  • Optimize on-page SEO elements such as meta tags, URL structures, internal linking, and content for search visibility.
  • Oversee technical SEO initiatives including crawlability, indexation, site speed, mobile optimization, and schema implementation.
  • Optimize for next-generation search discoverability, including: LLM-driven search and recommendation systems (e.g., ChatGPT, Gemini, Perplexity, Bing Copilot). Generative Engine Optimization (GEO) to improve brand presence in AI-powered search summaries.
  • Collaborate with developers, designers, and content creators to implement SEO best practices across projects.
  • Manage off-page strategies including link building, digital PR, and outreach to improve domain authority.
  • Monitor SEO performance using tools like Google Search Console, GA4, SEMrush, Ahrefs, or equivalent.
  • Regularly analyze and report on organic traffic trends, keyword rankings, and ROI-driven KPIs.
  • Stay up to date on the latest search engine algorithm updates and SEO best practices.

Required Skills & Qualifications

  • 4+ years of hands-on B2B SEO experience with demonstrable success in improving organic performance.
  • Expertise in traditional SEO (technical, on-page, off-page) and emerging fields such as LLM optimization, AEO, and GEO.
  • Proficiency with SEO tools Google Analytics, Search Console, etc.
  • Experience working with CMS platforms such as WordPress, Webflow, etc.
  • Familiarity with HTML, CSS, and basic JavaScript as it relates to SEO.
  • Strong analytical skills with the ability to translate data into insights and action.
  • Self-starter with excellent time management and communication skills.

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