Senior SEO Specialist

About Astra:

Astra is a cybersecurity SaaS company that makes otherwise chaotic pentests a breeze with its one-of-a-kind AI-led offensive Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 15,000+ security tests.

CTOs and CISOs love Astra because it helps them to achieve continuous security at scale, fix vulnerabilities in record time, and seamlessly transition from DevOps to DevSecOps with Astra's powerful CI/CD integrations. Astra is loved by 1000+ companies across 70+ countries. In 2024 Astra uncovered 2.5 million+ vulnerabilities for its customers, saving customers $110M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, Dream 11, OLX Autos etc. are a few of Astra's customers.

This is a hybrid role in Chennai/Bangalore (2-3 days/week from office, rest will be work from home).

Role Overview:

If penguins and pandas make you think of Google and not wildlife, then this role is for you. We at Astra are obsessed with SEO, analytics and inbound marketing. If these keep you up at night then you've finally found a place you can call paradise (read work, we have an amazing culture too). We're looking to hire a Senior SEO Specialist to join the rocketship.

Roles & Responsibilities:

• Develop and execute SEO strategies to meet monthly/yearly MQL goals, with a focus on ranking, driving organic traffic and conversions.
• Review and analyze the website and web pages regularly for detailed SEO checks & content optimization
• Lead and mentor other junior SEO folks on the team
• Expertise in Complete On-Page Optimization, from Title CTR to suggesting content changes and coordinating with content team on the requirements
• Link building> Managing outreach team and developing effective strategies for acquiring relevant backlinks and partnerships.
• Actively tracking rank of the keyword portfolio and creating detailed report
• Keyword research and prioritizing the keywords based on the goals and search intent
• Implementing SEO A/B Testing: Analyze, Optimize, Test, and Repeat

What we are looking for:

• 2-3 years of experience in SEO, experience with MQL as a KPI is preferred.
• A strong understanding of NLP, clustering, and EAT concepts, along with technical SEO knowledge, is a plus.
• Expertise with Ahrefs, SEMrush, Moz, GSC & other SEO tools
• Experience in GA4 to generate comprehensive reports is a plus.
• Quickly grasp complex topics and initiate keyword research, mapping, and clustering
• Analytical mind for traffic analysis & decision-making
• Excellent written and verbal communication skills
• Technical knowledge required to work in a cyber security organization.
• Ability to build rapport with the stakeholders
• Experience with SaaS marketing

Benefits of working at Astra:

• You'll own your work from day one—no micromanaging, just trust and impact.
• Health insurance & other benefits for you and your spouse. Maternity benefits included.
• You'll join a team that's scaling fast but still feels like a close-knit crew—think startup energy with global reach
• You'll be surrounded by curious minds, creative thinkers, and people who genuinely care (and yes, we do have a dedicated meme channel on slack).
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett, Wayanad