Expert in Data-Driven Marketing Strategies

3 days ago

Malappuram, Kerala, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 22,50,000
Market Mix Modelling Expert

The role of a Market Mix Modelling expert involves working closely with clients to design and implement data-driven marketing strategies that drive business growth.

Key responsibilities include:

  • Collaboration and Consultation: Act as the primary point of contact for client engagements, ensuring seamless communication and understanding of client needs.
  • Customised Modelling Approaches: Develop tailored modelling approaches based on clients' marketing strategies and objectives, leveraging econometric and statistical tools to create actionable insights.
  • Strategic Recommendations: Translate analytical results into strategic recommendations for media planning and budget allocation, enabling clients to make informed decisions.
  • Modelling Development and Validation: Lead the design, development, and validation of Market Mix Models using advanced econometric and statistical tools, such as regression models and time-series analysis.
  • Data Analysis and Interpretation: Analyse historical media and sales data to identify key drivers of performance, providing valuable insights to inform marketing decisions.
  • Scenario Analysis and Media Optimisation: Conduct scenario analysis and provide media optimisation insights to guide marketing strategy and budget allocation.
  • Integration and Collaboration: Integrate Market Mix Model results with other measurement approaches, such as MTA, digital attribution, or brand health tracking, to ensure a comprehensive view of client performance.

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