Digital Marketing Strategist

4 days ago


Cochin, Kerala, India InvestMates Full time
Company Overview
InvestMates is a cutting-edge digital platform that empowers individuals to manage their wealth across the globe. With its Unified Wealth Dashboard, InvestMates streamlines family investments, allowing users to monitor and grow their wealth in one place.

The company's mission is to make wealth management accessible, transparent, and affordable for Indians globally. Its values drive it towards becoming the world's most trusted wealth management platform.

About the Role
This exciting opportunity is perfect for a talented Digital Marketing Manager who wants to join a dynamic startup and take on a leadership role. As we expand globally, we're seeking an innovative marketer to develop and execute strategies that promote our app features and services.

Key Responsibilities:
• Develop and implement marketing plans to boost user engagement, retention, and acquisition
• Collaborate with product teams to understand new features and effectively communicate their benefits to users
• Create compelling campaigns to drive user growth and maximize ROI
• Plan, manage, and optimize paid marketing campaigns across platforms like Google Ads, Meta Ads, and others
• Analyze campaign performance and make data-driven decisions to achieve marketing goals
• Manage budgets effectively to ensure successful marketing initiatives
• Ensure all marketing efforts align with basic SEO principles and best practices
• Coordinate with content teams to create search-optimized materials and track website performance using tools like Google Analytics and SEMrush
• Track KPIs, create reports, and present insights to stakeholders
• Work closely with the content, design, and development teams to align digital marketing efforts and integrate feedback into campaigns

Salary: $80,000 - $100,000 per annum (depending on experience)

Requirements:
• Bachelor's degree in Marketing, Business, or a related field
• Proven 3–5 years of experience in digital marketing, with expertise in product and performance marketing
• Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, and analytics platforms
• Basic understanding of SEO principles and keyword optimization
• Strong analytical skills and ability to interpret marketing data to improve strategies
• Excellent communication and project management skills

Bonus and Benefits:
We offer competitive salaries, bonus structures, and a range of benefits to support your career growth and well-being. Join our team and be part of a dynamic startup that's revolutionizing the fintech industry.

What We Offer:
• Opportunity to work with a cutting-edge digital platform
• Chance to lead innovative marketing campaigns and projects
• Collaboration with experienced professionals in a fast-paced environment
• Professional development and growth opportunities
• Competitive salary and bonus structure
• Range of benefits to support your well-being and career growth

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