
Social Media Content Specialist
1 week ago
Overview:
The Digital Content Specialist will be responsible for developing and executing a comprehensive social media strategy to engage our audience, drive brand awareness, and build customer relationships. This role requires a creative and analytical individual who can leverage their expertise in content creation, community engagement, and performance analysis to drive business results.
- Key Responsibilities:
- Content Strategy & Planning: Develop and manage a social media content calendar aligned with brand objectives, campaigns, and audience needs, including influencer collaborations.
- Content Creation & Shoot Coordination: Plan, organize, and coordinate photoshoots and video shoots to create high-quality brand content.
- Content Curation & Posting: Curate, edit, and publish engaging content across all relevant social media platforms, ensuring consistency and timeliness.
- Community Engagement & Brand Voice: Manage interactions with followers, respond to queries, and maintain a strong and consistent brand voice.
- Performance Analysis & Reporting: Track social media performance metrics, prepare reports, and derive insights to optimize strategy.
- Cross-Functional Collaboration: Work closely with design, marketing, and product teams to deliver impactful campaigns and initiatives.
- Trend Analysis & Adaptation: Stay updated on emerging social media trends, tools, and platform updates; integrate them into strategies.
Requirements:
Bachelor's degree in Marketing, Communications, or related field;
1–3 years of experience in social media management or digital marketing;
Strong knowledge of social media platforms;
Experience in coordinating shoots and content creation;
Excellent communication skills and a creative mindset;
Ability to analyze data and present insights.
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