Digital Marketing Strategist

4 weeks ago


Chennai, Tamil Nadu, India Eskimo Advertising Factory Full time

Job Description

As a Performance Marketing - Google Ads Campaign Manager at Eskimo Advertising Factory, you will be responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution.

About the Role

  • Create and manage Google Ads campaigns across Search, Display, & UAC.
  • Research and create a media plan for online marketing (considering all media platforms).
  • Performance optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
  • Reporting and analytics: Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders.
  • A/B testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
  • Technical troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
  • Collaboration: Work closely with client and design teams to ensure campaign success.
  • Competitor research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
  • Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
  • Industry trends: Stay ahead in the constantly evolving digital marketing landscape.

Requirements

  • Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
  • 3-6 years of experience in digital ad operations with a focus on Google Ads.
  • Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
  • Excellent data handling and insight generation skills, proficiency in Excel & PPT.
  • Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
  • Excellent problem-solving skills and attention to detail.
  • Ability to manage multiple campaigns and projects simultaneously.
  • Can handle multiple clients.

Estimated Salary: $80,000 - $110,000 per year

About Eskimo Advertising Factory

Eskimo Advertising Factory is an innovative advertising agency established in 2007, specializing in Digital Marketing, producing Ad Films, Corporate Films, Print Ads and Television media. Our experienced creative team is dedicated to providing fresh and impactful ideas, making us stand out in the industry.



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