Senior Digital Marketing Strategist

3 weeks ago


Chennai, Tamil Nadu, India SQ1 (Formerly SecqureOne) Full time

Are you a seasoned digital marketing professional looking for a new challenge? SQ1 (Formerly SecqureOne) is seeking an experienced Senior Digital Marketing Strategist to join our team

About the Role

We are looking for a highly skilled and creative individual to lead our digital marketing efforts. As a Senior Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing strategies that drive leads, create brand visibility, and develop followers/community on various social channels.

You will oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including email marketing, search engine optimization (SEO), pay-per-click (PPC), social media marketing, and content marketing. Your expertise will also be instrumental in managing and growing followers in our SM platforms, fostering an active and engaged community, strategically distributing content across digital channels, and analyzing performance metrics to inform future strategies.

Key Responsibilities:
  1. Develop and execute a comprehensive digital marketing strategy, including blog posts, articles, videos, infographics, e-books, and more to engage our target audience.
  2. Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including email marketing, SEO, PPC, social media marketing, and content marketing.
  3. Manage and grow followers in our SM platforms, such as , X (twitter), YT, Insta, etc.
  4. Foster an active and engaged community of followers, responding to comments, questions, and feedback.
  5. Strategically distribute content across digital channels to maximize reach and engagement.
  6. Plan and execute paid social media advertising campaigns to reach specific audience segments and achieve marketing objectives.
  7. Use social media and web analytics tools to track and analyze the performance of content and social media campaigns, providing insights and recommendations for continuous improvement.
Requirements

To be successful in this role, you should have a Bachelor's degree in Marketing or Communications and at least 5-7 years of experience in B2B digital marketing. You should have a proven track record of successful marketing campaigns, proficiency in digital marketing tools and platforms, and excellent communication and interpersonal skills.

Additionally, you should be data-driven, with the ability to analyze performance metrics and adjust strategies accordingly, and have a creative thinking approach to generating innovative content ideas.

Finally, you should be able to work effectively in a fast-paced, deadline-driven environment and be able to work independently and collaboratively within a team.

What We Offer

As a Senior Digital Marketing Strategist at SQ1 (Formerly SecqureOne), you can expect a competitive salary of $100,000 - $120,000 per year, depending on your level of experience and qualifications.

Our company offers a dynamic and supportive work environment, opportunities for professional growth and development, and a comprehensive benefits package.



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