Digital Media Strategist for E-commerce and SaaS Brands

3 weeks ago

India FirstPrinciples Growth Full time
FirstPrinciples Growth is a leading marketing agency specializing in helping SaaS companies achieve scalable revenue growth through effective digital marketing strategies. With a proven track record of success, our team has developed innovative approaches such as Owning the SERPTM and Beating the Churn Death TrapTM that drive business outcomes for our clients.

We are part of FirstPrinciples Holding Company, an award-winning organization recognized in the Global Agency Awards and U.S. Search Awards. Our team consists of experienced professionals, including Matt Umbriac, Partner and Head of Client Services; Pushkar Sinha, Partner and Head of Client Operations; and Ameet Mehta, Partner and Head of Growth.

As a PPC Specialist on our team, you will play a pivotal role in driving the success of our clients' digital marketing campaigns. You will leverage your expertise in social media advertising to create and manage high-performing paid media campaigns across platforms like Facebook, Instagram, and video advertising. Your goal will be to deliver measurable results for our advertising clients.

Key Responsibilities:
  • Develop comprehensive social media advertising strategies for clients in the FMCG, SaaS, and product-based sectors, aligning with their business goals and target audiences.
  • Utilize your in-depth knowledge of Facebook, LinkedIn, Instagram & Twitter advertising, including ad formats, targeting options, bidding strategies, and ad creative best practices.
  • Create and optimize video advertising campaigns across social media platforms, ensuring engaging and effective video content that drives conversions.
  • Manage advertising budgets effectively, optimizing campaigns to achieve maximum ROI and ensuring efficient allocation of resources.
  • Regularly monitor campaign performance, analyze data, and generate insights to make data-driven recommendations and adjustments for continuous improvement.
  • Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and align with client branding.
  • Stay up-to-date with industry trends, competitive landscape, and emerging technologies to provide strategic recommendations to clients.
  • Maintain strong client relationships by providing clear, insightful campaign updates and performance reports, as well as proactive recommendations for optimization.

Qualifications:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • 5-6 years of hands-on experience in social media advertising, with a strong focus on Facebook, Instagram, and video advertising.
  • Proven track record of managing successful PPC campaigns for FMCG and product-based clients.
  • Proficiency in using advertising platforms such as Facebook Ads Manager and Instagram Ads.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and client management skills.
  • Up-to-date knowledge of digital advertising trends and best practices.

$120,000 - $150,000 per annum (depending on experience)

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