Senior Brand Strategist

3 days ago

Delhi, Delhi, India beBeeStrategist Full time ₹ 12,00,000 - ₹ 18,00,000
Brand Strategy & Marketing Executive

This is a key role that involves developing and executing comprehensive brand strategies aligned with overall business goals. Conduct market research to identify consumer trends, competitive landscape, and market opportunities within the Alcobev sector.

Key Responsibilities:
  • Brand Development: Develop and execute brand strategies that drive business growth and increase brand awareness. Conduct thorough market research to identify emerging trends, competitor activity, and potential opportunities.
  • Marketing Campaign Planning: Plan, execute, and evaluate marketing campaigns across various channels (digital, social media, print, events, etc.). Collaborate with creative, digital, and other marketing teams to develop engaging and impactful marketing materials.
  • Brand Performance Monitoring: Track and analyze brand performance metrics, including brand awareness, consumer perception, market share, and sales. Conduct regular brand audits and competitor analysis.
  • Stakeholder Collaboration: Collaborate with sales, product development, and other internal teams to ensure brand consistency and alignment. Manage relationships with external agencies, including advertising, PR, and digital marketing agencies.
Requirements:
  • Industry Knowledge: Stay up-to-date on the latest trends, best practices, and emerging technologies in the Alcobev industry.
  • Qualification: Minimum Graduation + M.B.A preferred
  • Skills: Strong understanding of the alcoholic beverage market, excellent analytical, communication, and presentation skills, proficiency and experience with marketing analytics tools, ability to manage multiple projects, work under pressure, and meet deadlines.

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