
Global Education Content Specialist
1 week ago
About Us
We are reimagining global education access by partnering with top foreign universities and bringing their programs directly to India.
Role Overview
We are looking for a sharp, versatile Content Writer to shape the voice of our organization and the global universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you will craft compelling, conversion-oriented content that informs, excites, and drives action.
This is a hands-on creative role where you will work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.
Your Responsibilities
- Write content across a variety of marketing formats:
- Google search and display ads
- Meta and other social media ad captions
- Brochures, flyers, and student handbooks
- Website and landing page content
- Email marketing
- Video scripts (explainer, testimonial, promotional)
- Adapt tone and messaging to fit each university brand and campaign objective
- Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs
- Participate in brainstorming sessions and creative reviews
- Optimize existing content for clarity, engagement, and conversions
- Maintain consistency across all touchpoints, while staying responsive to data and feedback
You Will Need
- 2–4 years of experience writing marketing content, preferably in edtech, higher education, or a consumer-facing brand
- A strong portfolio showcasing digital ads, social content, and multi-format campaigns
- The ability to understand diverse audiences—from high schoolers to working professionals—and craft content that resonates
- Sharp attention to detail, grammar, and storytelling
- Comfort working in a fast-paced, iterative environment
- Bonus: Experience with performance marketing or knowledge of student acquisition journeys
Why Join Us
- Be part of a mission-driven organization making global education more accessible
- Work with global university partners and cross-functional creative teams
- Growth opportunities in a dynamic, startup-like environment where ideas and ownership matter
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