Senior Marketing Leader
7 days ago
The ideal candidate will bring a combination of strategic vision, commercial acumen, and hands-on leadership experience to transform our marketing capabilities and significantly impact business outcomes.
Requirements:
- Masters degree in Marketing, Business Administration, or related field.
- 12+ years of progressive marketing experience with at least 5 years in senior leadership roles.
- Proven track record in B2B marketing, preferably in professional services, technology, or learning/education sectors.
About Infopro Learning:
- We are a global leader in corporate training and talent development solutions.
- Our mission is to help organizations transform their workforce capabilities through innovative learning programs, technology platforms, and strategic consulting.
Responsibilities:
Strategic Leadership- Develop and execute a comprehensive marketing strategy aligned with business objectives and growth targets.
- Lead the evolution of our brand positioning and messaging to strengthen market differentiation.
- Drive market intelligence initiatives to identify emerging trends, competitive landscape changes, and new opportunity areas.
- Establish meaningful KPIs and analytics frameworks to measure marketing effectiveness and ROI.
- Translate business goals into actionable marketing plans with clear commercial outcomes.
- Develop and manage marketing budgets with a focus on maximizing return on marketing investment.
- Build pipeline generation programs that deliver qualified opportunities to the sales organization.
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