
Optimize Business Growth Specialist
4 hours ago
We are seeking an experienced Conversion Optimization Specialist to join our team. As a key member of our marketing department, you will play a critical role in driving business growth through data-driven strategies.
Your primary responsibility will be to develop and implement end-to-end conversion optimization strategies across various channels, including paid and organic marketing efforts. You will use your analytical skills to identify areas of improvement and design experiments to test hypotheses.
The ideal candidate will have experience in running and analyzing A/B, split, and multivariate tests, as well as a strong understanding of conversion copywriting, user experience, and web design principles. Proficiency in data and customer analytics tools, such as Google Analytics 4 and MixPanel, is also essential.
You will work closely with cross-functional teams, including design, development, and content, to plan and execute experiments. Your ability to communicate complex ideas effectively and collaborate with stakeholders is crucial to the success of this role.
We are looking for a talented individual who can troubleshoot existing issues with analytics and optimization set-ups, and present results internally through high-quality documentation. If you have a passion for data-driven decision making and a keen eye for detail, we encourage you to apply for this exciting opportunity.
Requirements:
- At least 2-3 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.
- Experience in running and analyzing A/B, split, and multivariate tests end-to-end.
- Strong understanding of conversion copywriting, user experience and web design principles.
- Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.
- Ability to work with cross-functional technical teams on website tracking and troubleshooting. A good understanding of Google Tag Manager is preferred.
- Experience working in a fast-paced, dynamic work environment.
- Excellent oral/written communication and collaboration skills.
About Us:
We empower over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We're a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
We've been nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
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