Senior Brand Development Director

19 hours ago


Bareilly, Uttar Pradesh, India beBeeBrandLeader Full time ₹ 2,40,00,000 - ₹ 3,60,00,000
Job Description

As a seasoned leader, you will oversee the development and execution of comprehensive brand strategies that harmonize global equity with unique positioning in the Indian market. This role requires strategic vision, creative storytelling, and data-driven decision-making to shape perceptions, drive enrollment, deepen engagement, and build long-term university reputation.

Key Responsibilities
  1. Develop and Own Brand Strategy
  2. Build Scalable Brand Architecture
  3. Maintain Brand Guidelines and Governance Frameworks
  4. Design and Manage Influencer Marketing Campaigns
  5. Build Student Ambassador Network
  6. Lead Partnerships with Credible Voices
  7. Oversee ATL Campaigns
  8. Plan and Execute BTL Activations
  9. Oversee Media Strategy and Planning
  10. Develop Digital Content Strategy
  11. Drive Usability, SEO, and UX Improvements
Why Join Us

You'll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.



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