Ecommerce Paid Media Specialist

2 days ago


Mysore, Karnataka, India beBeeDigitalMarketing Full time ₹ 20,00,000 - ₹ 35,00,000

About Our Role

We are seeking an expert in paid media, particularly within the e-commerce and app ecosystem. The ideal candidate will be responsible for independently managing Google Ads functions – from planning and execution to optimization, reporting, and growth strategy.

  • Key Responsibilities:
  • 1. Google Ads Planning & Execution: Develop and implement high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube.
  • 2. Campaign Management: Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on return on investment (ROI) and revenue per user (RPV).
  • 3. App Marketing: Execute Google UAC campaigns for app installs and retention.
  • 4. Creative Collaboration: Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads.
  • 5. Research & Experimentation: Conduct competitor research, keyword gap analysis, and e-commerce trend tracking.
  • 6. Reporting & Insights: Prepare weekly and monthly performance reports for internal reviews.

Mandatory Skills:

  • 3.5+ years of experience in managing large-scale Google Ads campaigns.
  • A deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
  • Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns.


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